28
Feb
Paramount has confirmed plans to merge its streaming service Paramount+ with HBO Max, creating a single, unified platform that aims to strengthen its position in the competitive streaming market. The announcement was made during the company’s latest investor call.A major shift in the streaming landscapeDuring Paramount’s inaugural investor call following its acquisition of Warner Bros. Discovery, CEO David Ellison presented the company’s strategy for unifying the two streaming platforms, noting that the merger of Paramount+ and HBO Max is expected to deliver a substantially stronger service for audiences around the globe.“We will combine the streaming portfolios of the two companies…
